Download Communicating the Impact of Communication for Development: by Nobuya Inagaki PDF

By Nobuya Inagaki

This booklet is a peer overview of journals addressing the problem of the effect of improvement conversation in a few improvement tasks and courses. It offers an outline of this self-discipline after which discusses the facts in regards to the impression of improvement conversation in accordance with a typology built at the foundation of the articles reviewed. This stury is a part of the broader strategy that supplied aid to the 1st Congress on communique for improvement, and that happened in Rome on October 2006.

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Extra info for Communicating the Impact of Communication for Development: Recent Trends in Empirical Research (World Bank Working Papers)

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The Use of Multiple Communication Methods in Development Communication Projects Number of Communication Methods Employed Number of projects One 17 Two 11 Three 7 Four 1 NA 1 Total 37 Number of Projects Using More Than One Method 19 The use of integrated communication techniques raises a question: Which combination of strategies bring about more/less desirable outcomes? This is, unfortunately, an unanswerable question. The absence of standardized ways of measuring communications effects (whose usefulness, even if they exist, is questionable) and the sheer diversity of cultural, geographical and political-economic contexts of interventions preclude such an attempt.

Mohan Dutta-Bergman’s study (2004) of health knowledge and attitudes among a severely impoverished group of people in India shows that communicating Western, scientific health belief models is effective only to the extent that such communication takes into account the indigenous system of health knowledge and attitude; the dominant health communication model is criticized for being overly vertical, persuasive and individualistic overlooking the structural, cultural and collective natures of the health knowledge and attitudes held by marginalized people.

Although several studies evaluating participatory projects discussed integrated communication designs, only one study in this group actually analyzed the relationships between different communication techniques. Communicating the Impact of Communication for Development 33 The remainder of this section introduces key findings on the contribution of integrated communication toward programmatic goals. In their study of a social marketing campaign on HIV prevention in Tanzania, Agha and Van Rossem (2002) used path analysis to assess the relationships among the impacts of mass media messages, peer education, health provider communication and interpersonal communication (between sexual partners) on people’s intention to use female condoms.

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