By Martin Weller
Educators can't forget about the internet or its implications for his or her direction or establishment, yet the place to start? stable Web-based schooling is advanced, and doesn't ensue in a vacuum. the academic, administrative and organizational features all have to be understood -- as well as a valid knowing and imaginative and prescient of the necessities of on-line applied sciences.
uncomplicated, effortless and direct, this publication will advisor readers via each one of those matters. this isn't a publication for these fixated by way of expertise. as an alternative, it's going to exhibit any educator, instructor, or certainly coach, tips to comprehend and enhance powerful on-line classes. It avoids lowering the problems of fine Web-based schooling to a simplistic cookbook strategy: this isn't attainable for whatever except the main uncomplicated fabric. quite, it basically and authoritatively develops an realizing of the fundamental rules, and crucial elements of fine on-line schooling.
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Extra resources for Delivering Learning on the Net: The Why, What & How of Online Education
I mentioned earlier that the notion of student as customer was an uneasy fit in educational terms, but in the area of customer choice it will probably behave like any other market. If you do not have the ‘product’ customers want they will go elsewhere. 3 Make a virtue of what you can offer With many courses available, online students may well look to other factors to influence their choice. Universities offering a mixed approach may appeal to students if the location of the university is attractive, for instance in an interesting city or in a desirable location.
The change in these sectors is probably in advance of that in education. For this reason I will look at what lessons can be drawn from e-business in the next chapter. EXPLORING SOME OF THE E-LEARNING MYTHS 35 Summary In this chapter the following issues surrounding the Internet and education have been examined: • • • • • the commercialization of education; the globalization of education; the potential demise of the campus university; the role the Net plays in a perception of declining standards in education; the suggestion that online delivery is suitable for training purposes and not education.
Chapter 3 Lessons from e-commerce Introduction In the last chapter we looked at some of the issues surrounding the Net and education. One significant factor was the arrival of new competitors in education. A consequence of this is that education becomes referred to in increasingly commercial terms. It begins to be viewed as a product, the students as a market, and educational institutions as organizations with the same pressures as commercial ones. Depending on your point of view this may just be a practical and realistic view, or it may be the start of an insidious process.