Download Don't Eat The Marshmallow Yet!: The Secret to Sweet Success by Joachim de Posada PDF

By Joachim de Posada

Arthur is a chauffeur who's intellectually proficient. Jonathan is not any much less brilliant than Arthur, both hard-working, and a billionaire. So why is Jonathan within the again seat of the limousine and Arthur within the entrance? What explains the variation among good fortune and failure? And what does it suggest to you and your children?

Joachim de Posada, a world-renowned motivational speaker, came upon the reply in a landmark Stanford college research of kids who have been capable of hold up gratification-in the shape of a marshmallow they might been given to eat-with the promise that they would be rewarded with an extra marshmallow in the event that they resisted consuming the 1st for fifteen mins. Ten years later, the youngsters who held out had grown as much as be considerably extra profitable than those that had eaten their marshmallow immediately.

Posada observed that the major distinction among good fortune and failure isn't in basic terms labor or more suitable intelligence, however the skill to hold up gratification. "Marshmallow resisters" in attaining excessive degrees of luck whereas others consume all their marshmallows instantaneously, as a way to speak-accumulating debt and dissatisfaction regardless of their occupations or earning. however it does not must be that manner. utilizing an easy parable and real-life examples (including basketball nice Larry poultry and significant league baseball catcher Jorge Posada, Joachim's cousin), this life-changing publication exhibits readers how the strikes made this day pays off significant tomorrow-if they simply do not consume the marshmallow...yet!

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It was the first to command more than $1 million a minute for advertising—a distinction previously limited to the Super Bowl. Not only was Seinfeld wildly popular, but its vast viewership has enabled NBC, a General Electric subsidiary, to slot shows around it on the schedule to maximize their popularity. indd 13 9/25/07 11:36:42 AM 14 JACK WELCH SPEAKS In 1997, NBC dominated prime time television, plus morning, evening, and late-night news ratings. Ratings, naturally, led to higher advertising rates and higher profits.

Indd 23 9/25/07 11:36:45 AM An American Odyssey GROWING UP IN SALEM Ask Jack Welch where he was born and he’ll say “Pibiddy,” pronouncing Peabody the Massachusetts way. Jack grew up in the next town over, Salem, in a middleclass neighborhood filled with big old houses and tall trees and bounded on three sides by cemeteries. Number 15 Locust Street is a two-story frame house, not large but not small, surrounded by towering oaks and elms. Today, a “senior citizen crossing” sign marks the end of the lane.

17 But by 1997, when NBC paid more for Seinfeld— $120 million—than had ever been paid for a TV show, NBC was the undisputed leader in all segments of network TV. Quality remained high and profits blazed. Fortune wrote that Robert C. ”18 Comedian Jerry Seinfeld, star of the show, decided to call it quits at the end of the 1997–1998 season. He wanted to bow out while the show was still a hit. By then, NBC was a core in GE’s information business, and 1997 was its most profitable year ever. The message?

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