Download Experiencing Music Video: Aesthetics and Cultural Context by Carol Vernallis PDF

By Carol Vernallis

The song video used to be born as a result of a unexpected growth of recent broadcast channels looking for affordable programming and a increase in new modifying apparatus and visible postproduction results. It has exerted an immense impact on renowned song: pop songs at the moment are longer, extra open, and malleable. the following finally is a examine that treats tune video as a different multimedia inventive style, assorted from movie, tv, and images. Carol Vernallis describes how musical and visible codes interact in tune video and divulges modes of representing race, type, gender, and sexuality that experience come to symbolize the tune video shape. The publication explores the functionality of narrative, settings, props, costumes, area, lyrics, and lots more and plenty extra. peculiarly, Vernallis takes the shape heavily. 3 chapters of the e-book include shut research of well known movies: Madonna's ''Cherish,'' Prince's ''Gett Off,'' and Peter Gabriel's ''Mercy St.''

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It can seem almost as if the image floats above, and is carried by the music, literally as if sonic waves passed along the bottom of the screen, and the image bobbed up and down accordingly. Camera movement in music video also differs from that of film. Most music videos make such extensive use of the dolly that a static shot seems anomalous. The dolly shot keeps the video moving; it starts almost invariably as soon as a video begins and ceases only toward the end. ” When high- and low-angle shots are mixed together to form a series, the viewer turns to the music for additional spatial-temporal cues.

Music videos place movement against movement much more promiscuously, juxtaposing motion within the frame to camera movement and mixing speeds, directions, and durations (fig. 3). Unlike films, music videos frequently employ intentionally disjunctive edits. A jump cut, which is generally unacceptable in film, can be avoided by shifting the camera at least thirty degrees between two adjacent shots that contain a change in scale. The jump cut makes us feel that we are lurching forward or back. This kind of edit has been much discussed since its occasional deliberate use in films of the French New Wave (fig.

The jump cut makes us feel that we are lurching forward or back. This kind of edit has been much discussed since its occasional deliberate use in films of the French New Wave (fig. 4). Music videos use jump cuts liberally, along with a variety of other disjunctive edits. There are brusque edits that demand attention through a drastic shift in scale, color, or content. Some- 32 | THEORY times we see an even stronger edit, one so clearly aestheticized that it separates itself from the flow of the video.

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