By Rom Harré, Jens Brockmeier, Peter Mühlhäuser
During this interdisciplinary exam of the discourse of environmentalism, the authors discover the linguistic, philosophical, mental and cultural-historical features of environmental discourse; instead of environmental phenomena themselves. This quantity isn't advocacy on environmentalism, really, it's an research of the technique of persuasion and the suggestions of advocacy utilized by either side of the environmental debate among `conservationists' and `conservatives'. The publication contains an research of the techniques of time and house of their linguistic manifestations. one other subject is the interdependencies of the flora and fauna with political and financial associations.
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Extra resources for Greenspeak: a study of environmental discourse
What these terms mean is explained in the fol lowing definitions: • • • • Referential adequacy means "the capacity of the l anguage to meet the needs of its as an instrument of referential meaning" (Haugen, 1 966, p. 62). users Systematic adeqUilcy means "being structured so as to approach maxi mum rule economy and efficiency, and having 'a clear and uniform semantic structure with a terminology that is unambiguously translatable' " ( Dahlstedt, 1 979, p. 27). Social adequacy means that language should be acceptable to a maximum number of speakers in the target community, promote social unity and i ntercommunication and cater to present as well as anticipated future social needs.
The poin t about these last two examples is not that, for example, eucalypt tree s only die because we h ave a word for it and that rai n only becomes acidi fied for the same reason but, rather, that the very c hoice of a new lexical item selectively frames, suppresses and highl ights perceptible aspects of phenomena. Moreover, once created as a noun, expressions such as 'dieback ' and 'acid rai n ' can become causal agen ts in an ill-understood and i l l -control led chain of putative events.
An earlier study by Tisdall ( 1 990) points to one reason why there are problems with the term "sustainable": Although many peopl e favor "sustainability," they al l want to sustain something different (cited in Penman, 1 995, p. 2). • The following comments on a number of forest-related lexicons were made by Suzuki ( 1 993, pp. 1 48- 1 49): 'The forest industry is replete with words that indicate the values underlying its practices. Primary forests are described as 'decadent' or 'overmature ' , as if trees are wasted if they are not cut down.