By Michael Harris, David Mower, Anna Sikorzynska
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Extra resources for New Opportunities Pre-Intermediate Test Book
But a decreasing proportion of that information, especially what a company reports, relates clearly to intrinsic value— what a company is “really” worth. Instead, when it comes to setting market prices, chat room rumors and gossip, earnings surprises, external events, and market sentiment now outweigh in importance the kind of performance information companies currently provide. Momentum investors accept this as a fact of life. In fact, it is life for them. As long as they can stay ahead of the curve on rumors, gossip, surprises, external events, and overall market sentiment, they will make money.
Measures of the research and development (R&D) function include number of patents received, number of papers published in refereed journals, and percentage of employees with a doctorate. Usually, one can find a number of ways to measure a nonfinancial value driver. The same holds true for many financial measures. The challenge lies in choosing the methodology that provides the most valid, reliable, and relevant measure with meaningful predictive value. So Many Ways of Getting Them Constructing a balanced scorecard taps many different sources of information for use in developing measurement methodologies.
Market share is a function of marketing expenses, customer satisfaction, competitor strength index, new orders received, and average selling price). ° Many nonfinancial measures are important; few of them are reported. 2, underscores the importance of reporting performance on the nonfinancial measures. Indi- CCC-Eccles 1 (1-34) 1/4/01 1:26 PM Page 17 Common Sense 17 vidually and collectively, they are leading indicators of the financial performance that ultimately results in value to shareholders.