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By Catherine Dawson

For somebody who has to behavior a learn venture and doesn't have time to plow through complex examine textbooks, this up to date instruction manual explains technical jargon in a concise means and comprises functional examples to demonstrate the problems raised.

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2001) Doing Practitioner Research Differently, London: Routledge Falmer. McNiff, J. (2000) Action Research in Organisations, London: Routledge. Reason, P. and Bradbury H. ) (2000) Handbook of H O W T O D E C I D E U P O N A M E T H O D O L O G Y / 25 Action Research: Participative Inquiry and Practice, Thousand Oaks, CA: Sage. Ethnography Atkinson, P. (1992) The Ethnographic Imagination, London: Routledge. A. (1999) Reflexive Ethnography: a guide to researching selves and others, London: Routledge.

A combination of methods can be desirable as it enables you to overcome the different weaknesses inherent in all methods. What you must be aware of, however, when deciding upon your methods, are the constraints under which you will have to work. What is your time scale? What is your budget? Are you the only researcher, or will you have others to help you? There’s no point deciding that a large scale, national postal survey is the best way to do your research if you only have a budget of £50 and two months in which to complete your work.

Instead, they might seek to describe or explain what is happening within a smaller group of people. This, they believe, might provide insights into the behaviour of the wider research population, but they accept that everyone is different 47 48 / P R A C T I C A L R E S E A R C H M E T H O D S and that if the research were to be conducted with another group of people the results might not be the same. Sampling procedures are used everyday. Market researchers use them to find out what the general population think about a new product or new advertisement.

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