Download Rework by David Heinemeier Hansson, Jason Fried PDF

By David Heinemeier Hansson, Jason Fried

So much company books provide the standard suggestion: Write a marketing strategy, examine the contest, search traders, yadda yadda. If you're searching for a ebook like that, positioned this one again at the shelf.

Rework shows you a greater, swifter, more straightforward approach to achieve enterprise. learn it and you'll understand why plans are literally destructive, why you don't desire outdoors traders, and why you're ignoring the competition. The fact is, you wish lower than you're thinking that. You don't have to be a workaholic. You don't have to employees up. You don't have to waste time on bureaucracy or conferences. You don't even want an place of work. these are all simply excuses. 

What you actually need to do is cease speaking and begin operating. This booklet exhibits you ways. You'll be extra effective, easy methods to get publicity with no breaking the financial institution, and plenty extra counterintuitive rules that might motivate and galvanize you.

With its hassle-free language and easy-is-better technique, Rework is the ideal playbook for someone who’s ever dreamed of doing it on their lonesome. Hardcore marketers, small-business vendors, humans caught in day jobs they hate, sufferers of "downsizing," and artists who don’t are looking to starve anymore will all locate helpful suggestions in those pages.

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Don't let your business be the one that got away. Less mass Embrace the idea of having less mass. Right now, you're the smallest, the leanest, and the fastest you'll ever be. From here on out, you'll start accumulating mass. And the more massive an object, the more energy required to change its direction. It's as true in the business world as it is in the physical world. Mass is increased by ... Long-term contracts Excess staff Permanent decisions Meetings Thick process Inventory (physical or mental) Hardware, software, and technology lock-ins Long-term road maps Office politics Avoid these things whenever you can.

A hundred people can read the same words, but in their heads, they're imagining a hundred different things. That's why you want to get to something real right away. That's when you get true understanding. It's like when we read about characters in a book--we each picture them differently in our heads. But when we actually see people, we all know exactly what they look like. When the team at Alaska Airlines wanted to build a new Airport of the Future, they didn't rely on blueprints and sketches.

You can buy the same guitar, effects pedals, and amplifier that Eddie Van Halen uses. But when you play that rig, it's still going to sound like you. Likewise, Eddie could plug into a crappy Strat/Pignose setup at a pawn shop, and you'd still be able to recognize that it's Eddie Van Halen playing. Fancy gear can help, but the truth is your tone comes from you. It's tempting for people to obsess over tools instead of what they're going to do with those tools. You know the type: Designers who use an avalanche of funky typefaces and fancy Photoshop filters but don't have anything to say.

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